April 29-May 2, 2012 - Annual General and Financial Meeting
Location: Hilton San Diego Resort & Spa on Mission Bay, San Diego, CA
Coordinator: Karen Mackey
ESTA Held 2011 Operations/Sales Meeting in Denver (download PDF)
The Electronic Security & Technology Association (ESTA) held its annual Operations & Sales Meeting October 26-28, 2011 in Denver, CO. Hosted by member Tim Howell, CEO of Integrated Systems of Denver, the 3-day program was attended by ESTA members from across the United States.
Day one focused on best operations practices such as effective software for scheduling, GPS vehicle tracking and project management profitability. Day two topics included billing, inventory control, training, hiring and referral systems. The meeting wrapped up on day three with discussions on equipment, new industry technology and internet marketing. All attendees agreed they came away with a number of ideas to increase the bottom line. “It’s a good check on how your company is performing,” added member Doug Wilson of Armor Security in Minneapolis, MN. “We are all facing the same situation.”
The philosophy of ESTA (not to be confused with ESA) is open sharing of financial information and successful business practices in a non-competitive environment. Members benefit from sharing ideas, mentoring and benchmarking, having access to discount purchasing programs, the ESTA ListServ and professional legal advice. Membership is open to owners of independent small-to-midsize security and technology companies, based on geographic area. For information regarding ESTA or its annual meeting scheduled for April 29-May 2, 2012 in San Diego, visit www.ESTAssociation.org or contact executive director Karen Mackey at 412-477-3576.
ESTA Held Annual Meeting
With the French Quarter as a backdrop, the Electronic Security & Technology Association (ESTA) held its annual meeting at LePavillon Hotel in New Orleans on April 10-13, 2011. The theme for the meeting, Fire Up Your RMR, was exemplified by education sessions on revenue building, RMR best practices, and keynote speaker Peter Giacalone’s keynote address on “Three Ways to Fire up Your RMR.”
The recurring message was to gain a competitive edge through new technologies, partnerships, markets and strategies that provide an ongoing revenue stream. President Art Beaver, CEO of Security Systems of America in Pittsburgh, urged members to consider increasing RMR through acquisitions. Members Tim Howell, Integrated Systems of Denver CO, and Corey Boggs of Richmond Alarm in Virginia presented web-based and social media marketing strategies. The three-day meeting culminated with a banquet and awards ceremony.
